Neutral Electric Solutions (NES) - Expanding Their Reach Through Social Media
The Challenge
Neutral Electric Solutions (NES) has been serving the Pocklington area for nearly three decades, specialising in solar panel and electric vehicle (EV) charger installations. As the demand for renewable energy and EV charging solutions surged, NES recognised an opportunity to expand their operations beyond their local area. However, they needed help reaching a wider audience and driving business growth through social media. That’s when they approached The Social Pearl for support.
The Solution
After spending time understanding NES’s business, their target audience, and the unique challenges they faced, we crafted a comprehensive social media marketing strategy tailored to their needs. Our focus was on increasing their brand visibility, driving higher engagement, and attracting potential customers from beyond Pocklington.
The Results
In just one month of managing NES’s social media accounts, we delivered significant results:
- Growth in content views from 3,360 to over 9,900
- Business page visits increased from an average of 132 to 405, a 207% increase
- Greater awareness and interest from customers outside of Pocklington, aligning with their goal to expand geographically
This increase in both views and page visits translated into a broader audience reach and more potential leads for their solar panel and EV charger services.
Conclusion
Neutral Electric Solutions’ success illustrates how a well-executed social media strategy can extend the reach of a local business to new markets. By partnering with The Social Pearl, NES was able to grow their online presence and expand their customer base, laying the foundation for future growth beyond their local area.
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The Social Pearl is a trading name of Pearl Business Solutions Ltd, Company No: 11755691. Registered address: Blake House,18 Blake Street, York, YO1 8QG, United
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