Tea by the Lock – Elevating Festive Promotions Through Social Media
The Challenge
Tea by the Lock, a plant-based tea room nestled by Naburn Lock, offers a cosy setting with handcrafted drinks, cakes, scones, and hot meals. As Christmas approached, they wanted to promote their festive afternoon teas, whole cake orders, and holiday workshops.
Despite an impressive 4.4k social media following, Tea by the Lock sought professional support to maximise their reach and drive holiday bookings. They needed an expert strategy to increase visibility, attract local customers, and convert engagement into sales.
The Solution
The Social Pearl partnered with Tea by the Lock to develop a data-driven social media marketing strategy focused on:
✔ Audience insights – Identifying key demographics to tailor content
✔ Visually compelling posts – Showcasing festive offerings in an engaging way
✔ Strategic content distribution – Sharing posts across local and relevant Facebook groups to amplify reach
The Results
Over two months of social media management, the results were outstanding:
✔ 290,000 content views, maximising brand awareness
✔ 64% increase in reach, growing to 48,000 people
✔ 22.6% increase in page visits, reaching 11,700 potential customers
✔ Increased visibility of festive offerings, contributing to a surge in holiday bookings
Most importantly, Tea by the Lock successfully filled their festive events and received more cake orders, achieving their goal of boosting Christmas sales.
Conclusion
This case study highlights the power of social media marketing in driving real business growth. By implementing a strategic content plan, The Social Pearl helped Tea by the Lock increase reach, engagement, and customer conversions, transforming their festive promotions into a major success.
📢 Want to increase bookings and boost brand awareness through social media? Let’s talk!
👉 Read the full case study now!
© Copyright. All rights reserved.
The Social Pearl is a trading name of Pearl Business Solutions Ltd, Company No: 11755691. Registered address: Blake House,18 Blake Street, York, YO1 8QG, United
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.